Statement of Attainment in Public Relations
Public Relations course details
Course description and aims
The Statement of Attainment in Public Relations is a 3 week practical training course focusing on building your public relations knowledge and skills.
This course introduces learners to the field of public relations and provides a foundational knowledge of public relations practice. Students will develop an understanding of the role of Public Relations, how to design a PR campaign, build a publicity kit, PR's role in crisis management, fundraising, sponsorship and the various communication strategies, platforms and tactics in public relations management. Students are encouraged to explore the different types of public relations practice and to begin positioning themselves to develop a career in the field.
On successful completion of the course you will be awarded the Statement of Attainment in Public Relations and be credited with the following units of competency:
1. BSBPUB401 Develop and apply knowledge of public relations industry
2. BSBPUB501 Manage the public relations publication process
3. BSBPUB502 Develop and manage complex public relations campaigns
Students are then also encouraged to go on to complete the BSB50215 - Diploma of Business with advanced standing
(You need only do another 6 units to achieve BSB50215 - Diploma of Business (Public Relations) qualification)
Course outcomes and careers
Enrol at any location
You will need to attend approximately 7 hours of class a week over 3 days per week. An indication of how your weekly timetable may look is: Tuesday to Thursday, 9:30am to 4:30pm
To apply for this course you must meet the Smart and Skilled eligibility criteria: http://www.sydneytafe.edu.au/courses/smart-skilled
GET YOUR UNIQUE STUDENT IDENTIFIER (USI)
Before you enrol you must have a Unique Student Identifier (USI). Visit http://www.usi.gov.au/students/create-your-usi to request a USI. Remember to add Sydney TAFE to your account via the Manage Permissions page (code: 90003, name: TAFE NSW - Sydney Institute).
Find out more about applying and enrolling: http://www.sydneytafe.edu.au/courses/applying-and-enrolling
FULLY GOVERNMENT SUBSIDISED
This course is fully government-subsidised for eligible students, meaning you won't have to pay any course fees. It is part of a program to help people develop the skills they need to get a job, undertake entry level qualifications or transition to a new job.
|Number||Subject name||Nominal hours|
|BSBPUB401||Develop and apply knowledge of public relations industry||80|
|BSBPUB502||Develop and manage complex public relations campaigns||50|
|BSBPUB501||Manage the public relations publication process||45|