Statement of Attainment in Introduction to Digital Marketing Communications
Digital Marketing Communications course details
Course description and aims
The Statement of Attainment in Introduction to Digital Marketing Communications is a short practical training course focusing on building your social media, online marketing and digital communications skills so you can jump into the digital and online world and communicate more effectively with your customers and clients.
This course is also compulsory for anyone wanting to complete a Diploma in Marketing & Communication and is ideal for anyone wanting to upgrade their existing marketing skills.
Topics studied include: current marketing methods, marketing automation, convergence, social media, digital marketing communications , social media, online advertising, web, search engine, mobile phones, display advertising, search engine optimization, SEO, search engine marketing, SEM, social media optimization, e-mail direct marketing and display advertising. The fast-paced course is focused on providing participants with "real world" information on digital marketing practices and "how to" guides.
Over the days we will introduce you to this burgeoning new world; we use up to the minute examples and case studies to learn about current online marketing methods, marketing automation, search engines, convergence, social media, and new tech and ideas for your business. This course is focused on providing participants with "real world" information on digital marketing practices and "how to" guides.
ItÂ’s a simple, straightforward and a very enjoyable way to help you achieve your goal(s) using online marketing.
On successful completion of the course you will be awarded the Statement of Attainment in Introduction to Digital Marketing Communications and be credited with the following units of competency:
BSBCMM401 Make a presentation
BSBCRT401 Articulate, present and debate ideas
BSBMGT407 Apply digital solutions to work processes
BSBMKG417 Apply marketing communication across a convergent industry
BSBMKG418 Develop and apply knowledge
Enrol at any location
You will need to attend approximately 6 hours of class over 5 days. An indication of how your weekly timetable may look is: Monday to Friday, 9:30am to 4:00pm.
To apply for this course you must meet the Smart and Skilled eligibility criteria: http://www.sydneytafe.edu.au/courses/smart-skilled
GET YOUR UNIQUE STUDENT IDENTIFIER (USI)
Before you enrol you must have a Unique Student Identifier (USI). Visit http://www.usi.gov.au/students/create-your-usi to request a USI. Remember to add Sydney TAFE to your account via the Manage Permissions page (code: 90003, name: TAFE NSW - Sydney Institute).
Find out more about applying and enrolling: http://www.sydneytafe.edu.au/courses/applying-and-enrolling
FULLY GOVERNMENT SUBSIDISED
This course is fully government-subsidised for eligible students, meaning you won't have to pay any course fees. It is part of a program to help people develop the skills they need to get a job, undertake entry level qualifications or transition to a new job.
|Number||Subject name||Nominal hours|
|BSBMGT407||Apply digital solutions to work processes||50|
|BSBMKG417||Apply marketing communication across a convergent industry||70|
|BSBCRT401||Articulate, present and debate ideas||40|
|BSBMKG418||Develop and apply knowledge of marketing communication industry||40|
|BSBCMM401||Make a presentation||30|